Which Email Autoresponder Tool is right for me?

To actually find the Email Autoresponder Tool that is right for you, or that will fulfil your requirement is not that difficult…

Why?

Because Email Marketing Software have all standardised on a lot of elements contained in their packages…

So when it comes to features and prices, they are all very similar.

And there is so many software available today… I believe there is probably more than 40 different SaaS (Software as a Service) Email Marketing Software Tools that I can think of!

I have published a separate post on what exactly is Email Marketing and what is an Email Autoresponder Tool here. Have a look if you are curious.

To determine the Best Autoresponder Tool for your business, you have ask yourself a few questions:

  1. Do I want to spend $30 / mo or $300 / mo?
  2. Do I want the best possible deliverability?
  3. Do I want to integrate my email lists to shopping carts and eCommerce features?
  4. Do I want to import offline contacts?
  5. What other features do I need my Autoresponder to do?

Like I mentioned before…

Majority of the Top Email Autoresponder Tools available today have standardised on packages and should include most of the features you require.

So here is a list of short reviews of some of the Top Email Autoresponder Tools and the Best Email Marketing Software that I would recommend.

List of the Best Email Marketing Software

There is so many Email Autoresponders available on the internet today, as a result it becomes a daunting task to find one that will fit you and give you the features that you want.

I have personally gone through the Best Email Autoresponder Software Tools and Email Marketing Software Tools very carefully, so that I could create this list of the Best Email Marketing Software Tools.

I considered criteria such as:

  1. FEATURES,
  2. the TARGETED USER,
  3. the PRICING and
  4. the availability of a TRIAL and money back guarantees.
Click here for the summarised version…

Here is the list of the Best Email Autoresponder Software:

No

Email Autoresponder

Entry Plan Price (per month)*

Maximum Subs

Recommended Plan Price (per month)**

Features

Trial?

Trial duration

#1

GetResponse

$15

1,000

$49

Landing Pages
Autoresponder
Email marketing
Webinars

FREE

30 days

#2

Mailerlite

FREE

1,000

$15

Email Automation
eCommerce
Landing Pages
Pop-up forms

FREE

14 days

#3

AWeber

$19

500

$29

Drag and Drop
Landing Pages
Auto Newsletter
Automation
Reports

FREE

14 days

#4

ConvertKit

FREE

500

$29

Landing Pages
Signup Forms
Automation
Email designer

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

** Recommended plans is for 2,500 subs or otherwise recommended

Number #1

WHAT is GetResponse?

GetResponse is a software tool with great reputation that lets you create emails, automate your marketing and respond automatically to your customers.

It’s easy to use and with drag-and-drop you can create flowcharts which GetResponse will action your plans exactly as you want. Whether clients clicked on links, did/didn’t open your message or even time delayed…

GetResponse is ideal for small to medium sized businesses (lists of 10,000’s and under) and addresses most marketing needs.

It is quite comprehensive and not only does email marketing but, it’s also a webinar solution, does Signup Forms and even has a Landing Page Builder as part of the deal.

This combination, including an auto sales funnel builder and eCommerce features gets your mailing list growing quickly and rapidly.

(See Landing Page Builder Software here)

GetResponse creates mobile friendly and responsive forms and pages, A/B Split testing and other tracking and analytics tools.

Beyond the normal tracking and analysis, it also allows you to peruse metrics over time and check the efficiency of your campaigns with segmentation.

With GetResponse’s one-click segmentation, you can create smart automated campaigns that drive sales and engagement.

Segmentation in GetResponse allows you to identify recipients who didn’t engage with your newsletter or email and send specialised and customised responses.

GetResponse also has a feature called Perfect Timing, which shows you the perfect time to send emails or campaigns for the best engagement and click rates.

GetResponse also integrates with other third party applications and software.

You can get your lead generation software like SalesForce, Google Docs or OptinMonster to work together with GetResponse.

WHO should use GetResponse as an Email Autoresponder Software tool?

  • Small to medium sized business.
  • No existing skills.
  • Want something intuitive.

What are some of the GetResponse FEATURES?

GetResponse is backed with features such as:

  1. Email Autoresponder
  2. Auto Sales Funnel Builder
  3. Webinar solution
  4. Smart and Responsive Email Design
  5. Marketing Automation and Segmentation
  6. Landing Page Builder

With marketing automation and segmention in GetResponse some features are:

  1. Templates (marketing, webinars, sales, promotions, events, etc)
  2. Marking and tagging customers and their bechaviour to provide customised responses
  3. Rules and conditions that direct leads through your funnel
  4. Recover sales that was lost due to abandoning of carts

You can list various sources for tagging your customers such as location, subscription date, webinar participation…

Then you can engage your customers with targeted and personal messages… and you can add your deals and specials of course.

You can reach GetResponse for support through a few channels. You can get in contact via phone, email or live chat.

They also have a great array of FREE in-depth materials and helping guides that you can access ranging from; videos, how-to’s, webinars, books, etc…

How much does GetResponse COST?

As your GetResponse plan changes to higher tiers more features are unlocked.

GetResponse starts from $15 / mo for the Basic Plan.

And if you want their recommended Plus Plan, it starts from $49 / mo.

There is a HUGE 30% saving if you opt for the annual plan here.

Does GetResponse offer any MONEY BACK GUARANTEE or TRIAL?

Yes, GetResponse has a money back guarantee trial.

You can try a 30-day free trial here.

GetResponse has an incredible email marketing course they are teach.

It is very comprehensive and shows you how to increase your subscriber list to 10,000 in only 90 days with 90 lessons…

If you are interested in doing that, you can find the course here… (GetResponse List Building Program)

Number #2

What is MailerLite?

MailerLite is one of the more traditionally simple email marketing solutions available.

They offer a great FREE plan if you want to get started out too… together with the email autoresponder, they also have a Landing Page Builder.

MailerLite has beautiful and effective email designs and a user-friendly and intuitive interface where you can create your email campaigns with the drag-and-drop editor.

There is an analytics tool, where you can track your email engagement and manage all the subscribers and unsubscribers.

Even though MailerLite is one of the newer Email Autoresponder Software tools, the simple yet professional features provides exactly what small businesses need.

It is very easy to use, so if you are a beginner, celebrate!

MailerLite offers some basic, essential and also flexible templates that gets your campaigns going.

There is also some basic automation that you can use to keep your subscribers happy and up to date on what’s happening in your world.

By keeping the automation simple and concise, as a professional you can do your email marketing relatively quickly and effectively with MailerLite.

You can build forms, add buttons, build landing pages and even do pop-ups.

Just because MailerLite is simple, does by no means put it in the reject category…

With the incredible price and FREE plan, it comes as one of my top Email Autoresponder Software tools available.

WHO should use MailerLite as their Email Autoresponder Software tool?

  • Small businesses, freelancers or website owners
  • Looking for an easy email marketing solution.
  • Affordable (or even free) plan that offers enough functionality and features as an Email Autoresponder.

What are some of the MailerLite FEATURES?

MailerLite has you covered with features like:

  1. Drag-and-drop editor
  2. Rich text editor
  3. Email autoresponder
  4. Subscriber management tool
  5. Landing page designer
  6. Email automation functionality
  7. Basic analytics tools such as campaign reports

And more here

How much does MailerLite COST?

MailerLite has a very intuitive pricing plan structure.

The price depends on the size of your subscriber list.

MailerLite has a FREE plan, otherwise it starts from $10 / mo for up to 1000 subscribers.

Otherwise it is $15 / mo for up to 2500 subscribers.

If you want to save some more, you can opt for the yearly subscription and save an additional 30% here.

Does MailerLite offer any MONEY BACK GUARANTEE or TRIAL?

MailerLite does offer a 14-day FREE trial… but their FREE plan is FREE forever!

You can test out the platform forever on their FREE plan and decide for yourself if you want to have the paid plan.

Number #3

WHAT is Aweber?

If you have read about email marketing tools, then Aweber is sure to have come up at some point.

Aweber was established in 1998 from the start of Email Autoresponder Software tools.

With over 700 templates, you quickly choose a template you like and start a marketing campaign within minutes.

The templates are mobile responsive and with other tools like a drag-and-drop editor, email automation tools and newsletters marketing is made easy.

Aweber is used by more than 1 million business owners and has many great integrations.

You can integrate Aweber with landing page software, shopping cars, social media, other CMS software etc… like WordPress, Leadpages, Paypal, Facebook.

Aweber has a lot of features and offers A/B Split testing, list management, email tracking and reporting, subscriber segmentation, etc…

WHO should use Aweber as their Email Autoresponder Software tool?

Aweber is one of the oldest Email Autoresponder Software tools and is very popular all throughout the world.

  • Aweber is usually used by small to medium sized businesses, since the pricing is dependent on your list size.
  • For small teams who want to keep the marketing efforts controlled and smooth, Aweber’s functionality and pricing is great.
  • They’re features are available on all pricing plans and so if your email lists are in the hundreds, thousands or early ten thousands, Aweber is a good choice.

What are some of the Aweber FEATURES?

As you would expect from a good Email Autoresponder Software, Aweber offers good features.

Aweber provides a library full of resources to assist with the understanding of some of these features.

One of the great advantages of Aweber is that it doesn’t limit features on different pricing plans, and so all features are available to everyone, regardless of the price you pay.

Features you can expect from Aweber:

  1. Autoresponder with triggers
  2. Drag-and-drop email editor
  3. 700+ predesigned mobile responsive templates
  4. 6000+ stock photos to use
  5. Multiple integrations with popular CMS, shopping carts and other software
  6. Unlimited emails
  7. Automated email sequences and other automation functionality
  8. A/B Split testing
  9. Analytics with open rate data, deliverability, etc.
  10. Embed online sign up forms
  11. Subscriber segmentation

And the support on Aweber is available through live chat, email, phone, live webinars and their resource centre with a library of guides and tutorials.

How much does Aweber COST?

The only factor that influences your cost for Aweber is the size of your subscriber list.

ALL features are available on ALL pricing plans.

Aweber starts from $19 / mo for less than 500 subscribers.

And if you want to go for 2,500 subscribers, then it’s $29 / mo.

The price inceases in increments.

You can save 14.9% if you opt for the annual payment plan here.

Does Aweber offer any MONEY BACK GUARANTEE or TRIAL?

Yes, Aweber does give a money back guarantee trial.

You can try a 30-day FREE trial here.

After the trial is finished if you continue to use Aweber, you’ll be charged with no option for a refund.

If you want to save even more, you can opt to pay for quarterly or annual subscriptions.

Number #4

WHAT is ConvertKit?

Nathan Barry founded ConvertKit in 2013 with a specific niche, which he calls “creators” in mind.

If you are (or intend to become) a professional blogger, vlogger, author or content creator, then you are a “creator”.

 

ConvertKit has a landing page editor, so you don’t need a website to use it.

It also lets you create custom workflows with a visual automation builder, so that you can send customer based responses automatically dependent on timing, subscriber engagement and interaction.

 

ConvertKit lets you manage subscribers in detail, tagging them and segmenting them in customers that are interested and customers that already purchased.

ConvertKit comes with templates and blueprints for typical Email Autoresponder sequences to personalise your responses.

 

ConvertKit uniquely lets you add different content upgrades or other incentives with email sign up forms.

After adding the lead to your subscription, you can add them to a drip email campaign.

WHO should use ConvertKit as their Email Autoresponder Software tool?

ConvertKit is definitely for “creators” in the online business industry.

The features are especially projected towards

  • professional bloggers,
  • vloggers,
  • small startups,
  • authors, etc…

ConvertKit’s features helps you from the smallest to larger subscriber lists and assists through the growth stages.

Tools such as resending unopened emails, creating lead magnet opt-in forms and especially the WordPress Integration, makes it ideal for bloggers.

So if you are an individual or small team that is willing to spend a bit more then ConvertKit could be for you.

What are some of the ConvertKit FEATURES?

ConvertKit offer a great variety of features as an Email Autoresponder Software.

You can collect those leads and get subscribers through landing pages with pop-ups and other tools.

Segment your subscribers and send targeted messages… you can send a welcome email to new subscribers, and nudge subscribers that are not opening your emails.

Or you can broadcast and send a specific promotion or offer to all subscribers on a list.

With the Automation feature on ConvertKit you can get the right messages to the subscribers that want it so that they you can keep them engaged.

You can track the performance of your mailing campaigns, see how your subscribers are responding and adapt accordingly.

Among all the great feautures of ConvertKit, one that does stand out is their Forms and Reporting.

You can create smart forms which you embed on your pages, and draw reports on their analytics and opt-ins.

Some features you can expect from ConvertKit:

  • Easy to embed opt-in forms
  • Landing Pages with templates
  • Email designer, with deliverability statistics
  • Drag-and-drop automations
  • Reporting with conversion rate tracking
  • Tags and segmentation of subscribers
  • eCommerce integrations

ConvertKit gives their support via email and also a great range of learning material via their resource centre.

How much does ConvertKit COST?

ConvertKit gives all-inclusive plans, with the pricing changing based on your list size.

So all plans will give you access to the same and all features that ConvertKit has.

 

ConvertKit has a FREE plan, otherwise it starts from $29 / mo for the Complete Plan.

You can opt to pay your ConvertKit, monthly or annually.

 

Get 2 months FREE now if opted to pay annually here!!

Does ConvertKit offer any MONEY BACK GUARANTEE or TRIAL?

ConvertKit offers a money back guarantee refund and has a 14-day trial to test the software on the Complete Plan.

If you want to try ConvertKit, why don’t you create a FREE account.

If you want to migrate from your current Email Autoresponder Software to ConvertKit and have more than 5,000 subscribers, ConvertKit will do it for FREE!

ConvertKit offers a 30-day refund once you signed for your account.

You will usually get your money back within 3 – 5 days from the request.

Recap the Best Email Marketing Software

No

Email Autoresponder

Entry Plan Price (per month)*

Maximum Subs

Recommended Plan Price (per month)**

Features

Trial?

Trial duration

#1

GetResponse

$15

1,000

$49

Landing Pages
Autoresponder
Email marketing
Webinars

FREE

30 days

#2

Mailerlite

FREE

1,000

$15

Email Automation
eCommerce
Landing Pages
Pop-up forms

FREE

14 days

#3

AWeber

$19

500

$29

Drag and Drop
Landing Pages
Auto Newsletter
Automation
Reports

FREE

14 days

#4

ConvertKit

FREE

500

$29

Landing Pages
Signup Forms
Automation
Email designer

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

** Recommended plans is for 2,500 subs or otherwise recommended

Conclusion

In conclusion, all of these Email Autoresponder Tools are really great programs, and they have some common features and some unique features.

Each of the programs have their own niche, so according to your situation you can use these “Software as a Service” (“SaaS”) Tools to make your business thrive!

I hope that I was able to shed some light on what is available out there, and which Email Marketing Software you can try. Now it is over to you…

My favorite is definitely GetResponse… but

Why don’t you go ahead and try any one of them for FREE!

 

Click here to see a more Summarised Review of the Best Email Marketing Software and Email Autoresponder Tools

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