Why Landing Page Builder Software?

In the beginning of 2019 I was still a newbie and didn’t understand the power of the internet and marketing… until I discovered Landing Page Builder Software.

I started this website, onlinevsonline.com, to help people who don’t know about the kind of software out there to help them rapidly grow and scale their business.

Anyone that wants more leads and ultimately customers, must have this very important tool called, a Landing Page Builder.

For more information on what exactly Landing Page Builder Software is… and who needs Landing Page Builder Tools you can have a look at this post.

Should you use Landing Page Builder Software?
Do you really need it?

These are the people that should use Landing Page Builder Software:

  1. Business owners, marketers and entrepreneurs that want to do marketing campaigns by using tools like Google Ads or Facebook Ads. In order to do different trials and do proper market research, Landing Pages are a must.
  2. Business owners and entrepreneurs who sell high ticket items (items valued $1000+). Courses, training, consultation, etc. need lots of testimonials, proof of concept and explanation, so Landing Pages are critical. Reading through pages and pages is simply not what users want to do…
  3. Marketers, entrepreneurs and managers who want to split test sales pages, optin forms and other types of CTA (Call To Action) landing pages. A/B Split testing tools (for example Optimizely) are really expensive and is simply not viable if you’re not a big corporation.

I have researched and compiled a list of the best Landing Page Builder Software Tools that I found worthy of purchasing.

I’ll share my experiences here.

What is the Top Landing Page Builder Software?

If you want to be the best at converting your leads to subscribers, leading to sales… you simply have to use one of the Best Landing Page Builders out there.

Because it is just NOT POSSIBLE with only a Web Page Builder.

To have that ability to create a landing page according to your needs and clientele, NOT spending hours or even days, and NOT spending $1000’s

Landing Pages that have opt-in forms, all the images / videos to clarify concepts and high converting funnels is the game changer!

Kartra is definitely my favorite Landing Page Builder Software because of its incredible functionality and flexibility… but it is a slightly more expensive, so if the budget is the main consideration it might not be for you.

I have ranked the BEST LANDING PAGE BUILDER SOFTWARE TOOLS as I found them to be, by considering criteria such as:

  1. FEATURES,
  2. the PRICING and
  3. whether they have a FREE TRIAL available

No

Landing Page Builder

Entry Plan Price (per month)*

Recommended Plan Price (per month)

Features

More than Landing Page Builder?

Trial?

Trial duration

#1

Kartra

$99

$199

Hosting
Checkouts
Funnel Builder
Memberships
Forms
Affiliates

Much more!

$1

14 days

#2

GetResponse

$15

$49

Landing Pages
Autoresponder
Email marketing

Email Marketing

FREE

30 days

#3

ClickFunnels

$97

$297

Funnel Builder
Memberships
Checkouts

No

FREE

14 days

#4

Leadpages

$25

$48

Hosting
Landing Pages

No

FREE

14 days

#5

Instapage

$149

Custom

Landing Pages
Forms
Analytics

No

FREE

14 days / 2,500 leads

#6

Ontraport

$79

$297

eCommerce
Landing Pages
Analytics
Memberships
Email Marketing

Email Marketing

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

Number #1

WHAT is Kartra?

Kartra is definitely my favourite Landing Page Builder Software because of its functionality… but it is a slightly more expensive, so if the budget is the main consideration it might not be for you.

 

Kartra is an online business platform designed by Genesis Digital (other software include WebinarJam) that includes everything an online business need.

What are some of the Kartra FEATURES?

Kartra pride themselves in not only Landing Page building but also with seamless functionality and internal integration between;

  • Web Hosting,
  • Email Marketing and Automation,
  • eCommerce features,
  • Membership platform,
  • Affiliate Management
  • Funnel building
  • Video and Webinar facilities,
  • Behavioural Adaptive Marketing (BAM)
  • Split testing functionality for optimised conversion…

All the essential tools that you need to make your business not only a success, but a thriving one.

 

This gives some insight into why it’s slightly pricier than software that only does Landing Page Building.

Kartra is unique in what it presents to it’s users and presents an all-in-one solution.

 

Being more than just a Landing Page Builder, it also makes Kartra unattractive to some Landing Page Building Software seekers…

So if you are someone that is happy with the rest of your software tools, and have established a good foundation, then you should consider some other options.

 

But if you are starting out (i.e. don’t have other software and tools yet) or are tired of having to fix everything and making tools integrate continuously…

Then Kartra will give you:

 

  • A quick and efficient on-boarding process
  • Clear and easy interface to all it’s great features
  • Page Building tools for any page you would like to create
  • Means to
    • Sell items (physical or digital) with upsells and downsells (eCommerce)
    • Present courses and membership portals
    • Run marketing campaigns (pre-made or self-made copies)
    • Create incredible converting funnels
  • Great analytics tools
  • Support through live chat or helpdesk with tracking
  • 30-day money back guarantee if you don’t like the product!

 

I love the pre-written sales copy that it provides… it doesn’t give those generic latin copy with other Page Builder Software…

 

The one thing lacking from Kartra is evergreen webinars… which they’ll probably look at in the future. You can get it via third-party integrations though…

I also don’t think Kartra is the best if you want to sell physical products…

 

Kartra is a really easy to use and easy to get used to Page Builder Software tool… even if you are a beginner.

It’s an all-in-one solution that will give you the tools and features to run a website flawlessly.

How much does Kartra COST?

Kartra has multiple pricing options, starting from $79 / mo.

There is more options listed here

Does Kartra offer any MONEY BACK GUARANTEE or TRIAL?

Number #2

WHAT is GetResponse?

I originally know GetResponse as an email autoresponder, and a very good one at that!

In actual fact, it is the highest ranked email autoresponder according to me, with its diversity in flexibility and features.

 

But GetResponse also offers webinar functionality together with its Landing Page Builder tools and becomes known as a marketing software for small businesses.

You can create high converting landing pages with GetResponse, which is mobile responsive and adaptive.

 

I would consider GetResponse also as an all-in-one type of marketing software, but not quite as extensive as Kartra.

But it’s definitely not only a Landing Page Building Software…

 

GetResponse is really easy to use with its drag-and-drop editor, and you can get the content to where you want it fairly effortlessly.

Having more tools and features beyond just a simple Landing Page Builder is great, but it also means that Landing Page Building might not be their mainstream focus for development.

 

If you are already a GetResponse client, or if you want an easy solution with slightly more than just Landing Page Builder software, GetResponse could be your choice.

What are some of the GetResponse FEATURES?

GetResponse will give you:

  • Landing Page Builder tools
  • Domain name with GetResponse
  • Email autoresponder
  • Email automation
  • Extensive analytics, especially on email clicks, opens and views
  • You can easily integrate your opt-in forms and landing pages to email correspondence and automation
  • A/B Split testing
  • Over 5000 stock photos and images
  • Add PayPal buttons for eCommerce functionality

For more advanced eCommerce features GetResponse integrates with third party software such as Salesforce, Shopify, and more.

GetResponse offers a good all-in-one marketing range of tools.

For up to a list of 1000 subscribers, you can enjoy this software which features more than just a Landing Page Builder for very cheap.

How much does GetResponse COST?

GetResponse has a few pricing plans, starting from $15 / mo for the most basic.

If you opt for 1 year or 2-year billing you can save a further 30%!

Does GetResponse offer any MONEY BACK GUARANTEE or TRIAL?

Try GetResponse for FREE for 30-days here

Number #3

WHAT is ClickFunnels?

ClickFunnels, as the name suggests is a Software tool which lets you build sales funnels.

It is highly optimized to build the perfect sales funnel, to send the leads to your products and get it to sell.

 

ClickFunnels have literally hundreds of premade templates, which you can use.

Pick a template you like, change the design and copy, put some custom elements like your brand in… and modify your page with an easy drag-and-drop editor!

And you have a sales funnel ready to start making money!!

 

Even though ClickFunnels is not your typical Landing Page Builder Software, it provides something the other tools don’t…

With their super easy on-boarding process, ClickFunnels is a few-minutes-to-setup “out-of-the-box” solution that will help most entrepreneurs.

 

ClickFunnels is a complete website and marketing funnel creator and editor!

You can do landing pages, email management and eCommerce all with ClickFunnels.

 

To the trained eye (which is really not a lot of the time but..) a ClickFunnels built funnel can be identified quite easily…

What are some of the ClickFunnels FEATURES?

ClickFunnels is packed with features like:

  • Really easy to get accustomed to and use
  • Simple drag-and-drop editor
  • Get your site up and running in minutes
  • Many made-for-you templates (from opt-in, sales, squeeze pages to eCommerce)
  • Captures your leads in simple and straightforward optin forms
  • Running online events and webinars
  • A/B Split testing

ClickFunnels is one of those software tools that can take you from an empty site to an online and live business in a relatively short time…

But as I mentioned, since you can’t customize to great extent it is possible to see the “ClickFunnels” in your pages.

If you already have some software and tools going for you on your website, I wouldn’t suggest ClickFunnels, but if you’re starting from scratch it good work for you.

Even though it’s not a Landing Page Builder Software per se, I definitely find it worth being added to the list…

How much does ClickFunnels COST?

Starting from $97 / mo, ClickFunnels is not badly priced for it’s features…

The basic plan is fairly lacking against the Enterprise solution

Does ClickFunnels offer any MONEY BACK GUARANTEE or TRIAL?

Yes.

You can try ClickFunnels for free for 30-days here

Number #4

WHAT is Leadpages?

Leadpages is one of the cheapest options available, and is a Landing Page Builder Software with some additional Lead Generation features.

You can create good landing pages, optin forms, pop-ups, alert bars etc…

Leadpages is there for small business and will let you connect with your audience, collect those leads and get the sales.

You can also integrate and connect with other marketing tools such as Facebook ads and some eCommerce platforms.

Leadpages, features a drag-and-drop editor with the focus more on the design of their templates.

If you are a bit money conscious at this point, this would probably be your bet for now…

With Leadpages you can get a few website pages up and live fairly quickly and cheaper than some of the other software tools.

Leadpages has great drag-and-drop functionality and has several plugins.

You can get your site to be mobile responsive with Leadpages.

Cheap comes at a cost though… some more functionality such as A/B Split testing and integrations is not available in the cheaper options…

So if you are out here to grow your business and not just have an online presence, then I’d suggest to maybe give this one a pass.

What are some of the Leadpages FEATURES?

Some features that you could expect from Leadpages:

  • Exciting drag-and-drop editor
  • 160+ pre-made templates (some templates not FREE)
  • Easy lead capturing and generations with forms
  • Conversion rate boosters like pop ups and alert bars
  • Mobile responsive editing and design
  • Integerations with WordPress and Facebook Ads
  • Payment platform integrations
  • Good A/B Split Testing and Analytics

Not a lot of customer support and only few integrations with the lower tiers.

A/B Split testing is only included in the higher tiers… so is email triggers.

Leadpages is not much more than a Landing Page Builder software, but I do love the drag and drop editor, it has a really good starting price.

If you don’t need the tools provided by higher plans, or if you have some of the lacking features with other tools, Leadpages could be worth it

How much does Leadpages COST?

You can try Leadpages for $15 / mo if you are only looking at starting a website… otherwise;

Starting from $25 / mo, you can get the Standard Plan on Leadpages.

Does Leadpages offer any MONEY BACK GUARANTEE or TRIAL?

Yes.

Try Leadpages for FREE for 14 days here

Number #5

WHAT is Instapage?

Instapage is another great Page Builder Software with which you can create mobile responsive pages.

Whether you are a small business owner or just a blogger, you can create beautiful Landing Pages with Instapage.

In line with the trend, Instapage also gives you a visual drag and drop editor which they call Instablock, with 200+ templates. No coding required!

As the name ‘Instapage’ suggests, you can set up almost instantly, and within minutes you have those leads come to be converted to customers.

Instapage is a powerful, functional and user-friendly Page Builder, which gives for easier and quicker customization and a quick learning curve.

For me, the focus and core at Instapage is to provide clear and clean page design with a simple and professional look.

Considering they only offer 2 plans, Instapage gives you everything or nothing.

With Instapage, they give what is called Post Click Automation, converting in your funnel after the click of the lead…

Instapage boasts 16% average conversion rate (4 times the industry average) and lets you quickly make your pages be mobile responsive

What are some of the Instapage FEATURES?

With Instapage, you can expect the following features:

  • Really fast landing page creation with drag and drop editor (using Instablocks)
  • Integrate with other platforms such as Facebook Ads and Google Analytics (no coding required)
  • Also integrate with autoresponders like GetResponse, Aweber, Mailchimp, Hubspot etc…
  • 200+ pre-made templates to use
  • Great analytics tools
  • A/B Split Testing
  • Heatmaps

Even though Instapage is slightly lacking in how much you can customize it, it is a really functional, easy and powerful Landing Page Builder Software.

Having A/B Split Testing and the real time Analytics functionality makes up for where it is slightly lacking.

Instapage does not need you to know any coding, and you can build your pages quickly and easily.

The higher tier plans are quite pricey and unfortunately some of the features are obviously not available on the lower plans.

How much does Instapage COST?

Does Instapage offer any MONEY BACK GUARANTEE or TRIAL?

Yes.

Try Instapage for FREE for 14 days here

Number #6

WHAT is Ontraport?

Ontraport provides solutions so that you can manage and drive your business from one central platform.

Ontraport is an all-in-one software that integrates all the necessary business features.

Certain marketing must-haves like marketing automation, landing page creation and analytics is included in Ontraport.

And the business basics and sales essentials like CRM, process and sales force automation, membership sites and eCommerce are also provided by Ontraport.

Ontraport gives one-click WordPress hosting, email marketing and payment processing.

Ontraport have upgraded their interface, which used to be one of the big cons, to Ontraport 4.0 which makes it easier to navigate the platform and very attractive at the current price.

Of late Ontraport has 34 integrations (from marketing and page building, eCommerce to payment / other gateways).

Because of the wide-ranging API, you can also develop your own integrations with Ontraport.

What are some of the Ontraport FEATURES?

The Ontraport plan will give you access to features such as:

  • Drag-and-drop page building
  • Form creation
  • Email marketing and automation
  • Mobile responsive design
  • Complete all-in-one marketing solution
  • Membership sites and management
  • Real time editing with SEO design
  • A/B Split testing
  • Analytics

You can set up different campaigns and automate the marketing funnel relatively simple with Ontraport.

Ontraport also boasts great customer support with phone, email and chat support channels.

Looking after their customers they’ve last had 97% customer satisfaction.

Ontraport has a really great and active community on Facebook and a free site for education purposes only available to their customers.

They have bootcamps every 3 months, courses with professional consulting and events every year in California.

Ontraport keeps developing it’s interface as well as the features.

Keeping with being an all-in-one marketing solution, Ontraport gets you from views to paying customers all from one platform.

You can seamlessly get from your marketing campaign, to emails, to landing pages and the get the eCommerce (upsells, downsells, payments, credit card management, etc) aspects too!

Finally, let’s talk pricing of Ontraport.

How much does Ontraport COST?

Starting from $97 / mo you can get the Ontraport Basic Plan.

I would consider the Pro Plan, with no setup fees and 30-day full refund guarantee.

Does Ontraport offer any MONEY BACK GUARANTEE or TRIAL?

Recap the Best Landing Page Builder Software

No

Landing Page Builder

Entry Plan Price (per month)*

Recommended Plan Price (per month)

Features

More than Landing Page Builder?

Trial?

Trial duration

#1

Kartra

$99

$199

Hosting
Checkouts
Funnel Builder
Memberships
Forms
Affiliates

Much more!

$1

14 days

#2

GetResponse

$15

$49

Landing Pages
Autoresponder
Email marketing

Email Marketing

FREE

30 days

#3

ClickFunnels

$97

$297

Funnel Builder
Memberships
Checkouts

No

FREE

14 days

#4

Leadpages

$25

$48

Hosting
Landing Pages

No

FREE

14 days

#5

Instapage

$149

Custom

Landing Pages
Forms
Analytics

No

FREE

14 days / 2,500 leads

#6

Ontraport

$79

$297

eCommerce
Landing Pages
Analytics
Memberships
Email Marketing

Email Marketing

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

Conclusion

In conclusion, each of these Landing Page Builder tools have the essentials that you require to make get your product avialable for your leads. They will all help to guide the leads to find what they are looking for.

Each of these Landing Page Builders have something extra or not, and if you can use those features effectively it will make your business thrive!

I hope that through this short summary I was able to show you some of the best options available, and which Landing Page Builder Tool you can try.

My favourite is definitely Kartra… but

Why don’t you go ahead and try one of them for FREE!

Click here to see a more Summarised Review of the Best Landing Page Builder Software

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