Why is Landing Page Builder Software Important?

Landing Page Builder Software came to the internet around 2011… since then they have become the determining factor of the life or death of any marketing campaign.

Without Landing Page Builder Software, the leads that are visiting your site don’t know what to do after they arrive… so what the Landing Page Builder does, is prod your leads to act, transform them to subscribers and generate sales.

Simply getting traffic (whether free or paid) to your homepage, by ranking and having your Search Engine Optimization in top notch, just doesn’t cut it anymore… that is why it has become paramount to any online business!

Who should use Landing Page Builder Software?

If you want to be successful in the digital space, your websites have to be optimised to convert all the eyeballs that hit your landing page..

You need to have the right CTA’s (Call To Action) in the right places…

If you want to

  • sell a product, you want the right pictures and information…
  • give coaching or some training, you want proper description and maybe a short video clip…
  • sell digital books, then you want previews…
  • etc.

You have your website builder, (for example WordPress), but it’s simply not as high converting as a proper Landing Page Builder.

These are the people that should use Landing Page Builder Software:

  1. Business owners, marketers and entrepreneurs that want to do marketing campaigns by using tools like Google Ads or Facebook Ads. In order to do different trials and do proper market research, Landing Pages are a must.
  2. Business owners and entrepreneurs who sell high ticket items (items valued $1000+). Courses, training, consultation, etc. need lots of testimonials, proof of concept and explanation, so Landing Pages are critical. Reading through pages and pages is simply not what users want to do…
  3. Marketers, entrepreneurs and managers who want to split test sales pages, optin forms and other types of CTA (Call To Action) Landing Pages. A/B Split testing tools (for example Optimizely) are really expensive and is simply not viable if you’re not a big corporation.

What is the Best Landing Page Builder Software?

If you want to be the best at converting your leads to subscribers, leading to sales… you simply have to use one of the Best Landing Page Builders out there.

Because it is just NOT POSSIBLE with only a Web Page Builder.

To have that ability to create a landing page according to your needs and clientele, NOT spending hours or even days, and NOT spending $1000’s

Landing Pages that have opt-in forms, all the images / videos to clarify concepts and high converting funnels is the game changer!

Kartra is definitely my favorite Landing Page Builder Software because of its incredible functionality and flexibility… but it is a slightly more expensive, so if the budget is the main consideration it might not be for you.

I have ranked the BEST LANDING PAGE BUILDER SOFTWARE TOOLS as I found them to be, by considering criteria such as:

  1. FEATURES,
  2. the PRICING and
  3. whether they have a FREE TRIAL available

No

Landing Page Builder

Entry Plan Price (per month)*

Recommended Plan Price (per month)

Features

More than Landing Page Builder?

Trial?

Trial duration

#1

Kartra

$99

$199

Hosting
Checkouts
Funnel Builder
Memberships
Forms
Affiliates

Much more!

$1

14 days

#2

GetResponse

$15

$49

Landing Pages
Autoresponder
Email marketing

Email Marketing

FREE

30 days

#3

ClickFunnels

$97

$297

Funnel Builder
Memberships
Checkouts

No

FREE

14 days

#4

Leadpages

$25

$48

Hosting
Landing Pages

No

FREE

14 days

#5

Instapage

$149

Custom

Landing Pages
Forms
Analytics

No

FREE

14 days / 2,500 leads

#6

Ontraport

$79

$297

eCommerce
Landing Pages
Analytics
Memberships
Email Marketing

Email Marketing

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

Here is the list of the Best Landing Page Builder Software:

Number #1

BEST

Kartra is an online business platform designed by Genesis Digital (other software include WebinarJam) that includes everything an online business need.

When you look at it’s features, you will see it has all the essential tools that you need to make your business not only a success, but a thriving one.

Some of the features of Kartra are:

  1. Web Hosting,
  2. Email Marketing and Automation,
  3. eCommerce features,
  4. Funnel building
  5. Behavioural Adaptive Marketing (BAM)
  6. Split testing functionality for optimised conversion…

And too much to mention

  • Starter plan from $79 / mo
  • Silver plan from $199 / mo

More Pricing Plan options for Kartra

Kartra offer a 14-day trial for ONLY $1.

Number #2

VALUE

In actual fact, GetResponse is the highest ranked email autoresponder according to me, with its diversity in flexibility and features.

But GetResponse also offers webinar functionality together with its Landing Page Builder tools and becomes known as a marketing software for small businesses.

Some of the features of GetResponse are:

  1. Landing Page Builder tools
  2. Extensive analytics, especially on email clicks, opens and views
  3. You can easily integrate your opt-in forms and landing pages to email correspondence and automation
  4. Over 5000 stock photos and images

And much more

  • Basic Plan from $15 / mo
  • Plus Plan from $49 / mo

Above prices are for list sizes 1,000 leads.

More Pricing Plan options for GetResponse

YES! GetResponse offer a FREE 30-day trial.

Number #3

POPULAR

ClickFunnels, as the name suggests is a Software tool which lets you build sales funnels.

It is highly optimized to build the perfect sales funnel, so that you can send the leads straight to your products and get it to sell.

ClickFunnels have literally hundreds of premade templates, so you can choose and use.

Some of the features of ClickFunnels are:

  1. Really easy to get accustomed to and use with simple drag-and-drop editor
  2. Many made-for-you templates (from opt-in, sales, squeeze pages to eCommerce)
  3. Captures your leads in simple and straightforward opt-in forms
  4. A/B Split testing

And much more

  • Basic Plan from $97 / mo
  • Platinum Plan from $297 / mo

More Pricing Plan options for ClickFunnels

YES! ClickFunnels offer a FREE 14-day trial.

Number #4

CHEAP

Leadpages is one of the cheapest options available, and is a Landing Page Builder Software with some additional Lead Generation features.

You can create good landing pages, optin forms, pop-ups, alert bars etc…

Leadpages is there for small business and will let you connect with your audience, collect those leads and get the sales.

Some of the features of Leadpages are:

  1. Exciting drag-and-drop editor
  2. 160+ pre-made templates (some templates not FREE)
  3. Easy lead capturing and generations with forms
  4. Conversion rate boosters like pop ups and alert bars

And much more

  • Standard Plan from $25 / mo
  • Pro Plan from $48/ mo

More Pricing Plan options for Leadpages

YES! Leadpages offer a FREE 14-day trial.

Number #5

Instapage is another great Page Builder Software with which you can create mobile responsive pages.

In line with the trend, Instapage also gives you a visual drag and drop editor which they call Instablock, with 200+ templates. No coding required!

As the name ‘Instapage’ suggests, you can set up almost instantly. But they are slightly pricey, hence the lower ranking…

Some of the features of Instapage are:

  1. Really fast landing page creation with drag and drop editor (using Instablocks)
  2. Integrate with other platforms such as Facebook Ads and Google Analytics (no coding required)
  3. Also integrate with autoresponders like GetResponse, Aweber, Mailchimp, Hubspot etc…
  4. 200+ pre-made templates to use

And much more…

YES! Instapage offer a FREE 14-day trial.

Number #6

Ontraport is an all-in-one software that integrates all the necessary business features.

Certain marketing must-haves like marketing automation, landing page creation and analytics is included in Ontraport.

And the business basics and sales essentials like CRM, process and sales force automation, membership sites and eCommerce are also provided by Ontraport.

Some of the features of Ontraport are:

  1. Email marketing and automation
  2. Complete all-in-one marketing solution
  3. Membership sites and management
  4. Real time editing with SEO design

And much more

  • Basic Plan from $79 / mo
  • Pro Plan from $297 / mo

More Pricing Plan options for Ontraport

YES! Ontraport offer a FREE 14-day trial with no credit card.

Recap of the Best Landing Page Builder Software

No

Landing Page Builder

Entry Plan Price (per month)*

Recommended Plan Price (per month)

Features

More than Landing Page Builder?

Trial?

Trial duration

#1

Kartra

$99

$199

Hosting
Checkouts
Funnel Builder
Memberships
Forms
Affiliates

Much more!

$1

14 days

#2

GetResponse

$15

$49

Landing Pages
Autoresponder
Email marketing

Email Marketing

FREE

30 days

#3

ClickFunnels

$97

$297

Funnel Builder
Memberships
Checkouts

No

FREE

14 days

#4

Leadpages

$25

$48

Hosting
Landing Pages

No

FREE

14 days

#5

Instapage

$149

Custom

Landing Pages
Forms
Analytics

No

FREE

14 days / 2,500 leads

#6

Ontraport

$79

$297

eCommerce
Landing Pages
Analytics
Memberships
Email Marketing

Email Marketing

FREE

14 days

*The pricing plans are continually changing. Please visit the site to check if they’re still valid.

Conclusion

In conclusion, each of these Landing Page Builder tools have the essentials that you require to make get your product avialable for your leads. They will all help to guide the leads to find what they are looking for.

Each of these Landing Page Builders have something extra or not, and if you can use those features effectively it will make your business thrive!

I hope that through this short summary I was able to show you some of the best options available, and which Landing Page Builder Tool you can try.

My favourite is definitely Kartra… but

Why don’t you go ahead and try one of them for FREE!

Click here to see a more Detailed Review of the Best Landing Page Builder Software

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